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Writer's pictureJason Steven

"Your Essential Guide to Luxury Shopping in Florence, Italy"

Updated: Mar 27


Horse carriage ride in Florence by the Gucci store

Florence, the epicenter of the Renaissance, is not only famous for its historical significance, mesmerizing architecture, and exquisite cuisine but also for its premium shopping experience. This city is a haven for those seeking luxury, hosting an array of top-tier boutiques, traditional artisan workshops, luxury hotels, and unique antique stores. Join us as we guide you through Florence's finest shopping streets and districts.



The Prada store in Florence


Via de' Tornabuoni


Known as the hub of upscale shopping in Florence, Via de' Tornabuoni (or Via Tornabuoni) boasts an array of luxury boutiques, including globally recognized brands like Gucci, Prada, and Salvatore Ferragamo. The Ferragamo Museum, owned by the Ferragamo family, is also located here, offering a fascinating glimpse into fashion history for enthusiasts.



The entrance to Salvatore Ferragamo Museum


Via Roma


Via Roma is another prominent shopping street, housing some of the world's most renowned brands. It features the flagship store of Luisa Via Roma, a celebrated Italian retailer offering a wide range of luxury fashion, fine jewelry, and home decor. This destination is a haven for fashion lovers, showcasing the latest from top designers.



In front of Fendi in Florence

Via dei Serragli


Situated in the Oltrarno district, Via dei Serragli is renowned for its antique shops and artisanal studios. This charming street offers a variety of unique, handcrafted goods, ranging from home furnishings and decor to bespoke jewelry and accessories. It's an opportunity to observe artisans at work and acquire distinctive pieces.



Walking by Fratelli Piccini on the Ponte Vecchio

Borgo Santi Apostoli


Near the Ponte Vecchio lies Borgo Santi Apostoli, a picturesque street famous for its antique jewelry stores and goldsmith workshops. This area is ideal for finding one-of-a-kind jewelry pieces, perfect for special gifts or personal treasures.



Walking by the original Gucci store in Florence Italy


The Mall Luxury Outlets


For designer brand enthusiasts seeking deals, The Mall Luxury Outlets is the go-to destination. Located just outside Florence, this outlet mall features discounted luxury items from top brands like Gucci, Prada, and Saint Laurent, making it an ideal spot for bargain hunting.



The mall outlets in Florence Italy

Luxury Shopping Tips in Florence


- Tax-Free Shopping: Non-EU residents can enjoy tax-free shopping. Spend above a certain limit in one store to receive a VAT refund. Always request a tax-free form at the store.

- Sales Seasons: The best shopping periods in Florence are during the sales seasons in January and July, offering excellent deals on luxury items.

- Authenticity: Ensure the authenticity of antiques and artisan products. Look for the "Made in Italy" label and inquire about the origins.

- Store Hours: Most shops open at 10 am and close around 7:30 pm, with an afternoon break or "riposo".

- Payment: While credit cards are widely accepted, carrying some cash is advisable, especially for smaller shops or markets.



Looking at the entrance of the magnificent Giorgio Armani

Florence presents a matchless shopping experience, catering to both luxury brand aficionados and those who cherish unique, artisan-crafted items. On your next visit to Florence, don't miss the chance to explore these renowned shopping destinations and indulge in the city's opulent shopping scene. Enjoy your shopping adventure!



Bicycles in front of Dior in Florence Italy

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